Instagram Stories are a great way to engage with your audience on a deeper level. They can also be used to encourage followers to interact with you.
One of the best ways to do this is through poll stickers. These are easy to create and a fun way to get your followers involved.
Showcase Your Products
If you’re a business with products, Instagram Stories are the perfect place to showcase them. Whether you’re showing off your newest arrivals or giving customers a sneak peek into your office space, Stories can be an amazing way to connect with your audience and show them what your business is all about.
Using a mix of text, images and videos, you can create Instagram Story Highlights that feature different products your company offers. For example, Letterfolk creates separate product highlights for tile mats, calendars, and ABC prints.
Polls are a quick and easy engagement opportunity that can help boost your overall algorithm rank by encouraging more audience interaction with your content. Using reaction sliders is also a great way to get your audience to share their thoughts on your story.
If you want to increase engagement on your Instagram account, using Instagram Stories can be a great way to connect with your audience and showcase your personality. However, to get the most out of this feature, it’s important to know what type of content to share.
When creating Instagram Stories, consider sharing behind-the-scenes images of your life or business, such as showing you how products are made or taking the audience on a tour of your workspace. This can help you establish a personal connection with your audience and provide insight into your brand or personality.
Other popular types of Instagram Stories include posting user-generated content (UGC), such as reposting photos or videos from followers who have tagged your brand, and sharing promotions or discounts just for your Instagram followers. Apart from these, buy Instagram story is also an effective method. Because interacting with the story supports you in growing your profile.
Showcase Your Team
A great way to create a deeper connection with your followers is to share behind-the-scenes footage of your team. This type of Story gives your followers a glimpse into the people who are working hard to build your brand.
You can also share personal insights about your business, which will help your audience connect with you on a more personal level. This will increase brand loyalty and boost your overall engagement rates.
For example, MIT Tech Review uses Stories to adapt their long-form content to fit Instagram’s short-form format. They often center their Stories around management, professionalism, and career-life issues.
Showcase Your Office Space
Instagram Stories are a fun and effective way to connect with your audience. These temporary posts–photos, graphics or videos–last for 24 hours and play in a sequence.
They also provide a platform for generating leads, driving sales and membership sign-ups. As long as you’re posting regularly, they’ll help your profile stand out from the crowd.
You can also use Instagram Stories to promote coworking space events. Whether it’s a networking event with local businesses or an expert speaker, highlighting these types of events in your Stories is a great way to show new members what they’re missing out on by not joining you!
Another option is to answer some of your most frequently asked questions in an Instagram Story. This can be helpful for both existing and potential members and saves your staff from having to repeat themselves over and over.
Showcase Your Process
If you’re struggling to find the right way to share your company or product with your followers, Instagram Stories is a great solution. They’re a temporary and laid-back environment that can help you showcase your process, while also bringing your audience closer to your brand.
Showing your process through Stories can help you cut through all the mediocre content that gets shared daily by brands online. This way, your Stories will stand out and catch the attention of your target audience, leading them to convert into customers.
To make your Stories more interactive, consider using stickers and polls to get feedback from your audience. These stickers can be customized to your business, personality or products.
Showcase Your Customers
Instagram Stories offer a wide range of engagement-boosting features that make them an ideal platform for brands looking to connect with their audience on a more personal level. These features include polls, quizzes, and interactive stickers that encourage followers to ask questions and share feedback.
JOCO Cups, a company that sells eco-friendly, reusable cups, uses Instagram Stories to showcase their products and answer customer questions. These interactions with customers also bolster their brand’s reputation for being reliable, kind, and trustworthy, which engenders loyalty.
Creating a highlight dedicated to product-related content is a great way to promote new releases, sales, and special events. Letterfolk, for example, creates separate highlights devoted to tile mats, calendars, ABC prints, and other product-related items.